Digital Marketing Senior Specialist in Munich

Our client enables their customers to deliver consistent, contextual, and relevant experiences to their customers regardless of channel or device throughout the entire customer journey.
Joining a team that promotes an empowered culture and allows all employees to contribute, to inspire and to make a difference. We value people that are committed to delivering superior results to our customers. We embrace innovative technology and new ideas. You will find a challenging and fun working environment with smart, dynamic colleagues and abundant opportunities to demonstrate your abilities and learn new skills. The position is based in Munich and anticipated start date is asap.
Responsibilities
• Website management with focus on UX, content to conversion and design.
• Develop integrated marketing campaigns with a strong demand generation focus
• Improve the usability, design, content and conversion of the website or landing pages, required in the campaign execution.
• Provide regular campaign performance reports and analysis to campaign and marketing management and drive optimizations actions
• Drive player engagement, implement best practices across Google analytics, AdWords SEM/SEO, email marketing, newsletters and content optimization.
Qualifications
• Successfully completed university level degree in marketing or related field.
• Extensive experience in funnel analysis and journey optimization required.
• 2-4 years’ experience in B2B digital marketing : demand generation experience, campaign and website management experience
• A combination of creative, analytical, and strategy acumen
• Strong MS Office skills, in particular Excel
• Fluent English language skills, other languages a plus
• Experience working with web tracking tools, CRM, SEM platforms (AdWords) and Omniture
Sollten Sie an einer Übernahme dieser Aufgabe interessiert sein, so freuen wir uns auf die Zusendung Ihrer aussagekräftigen Bewerbungsunterlagen in Englisch